Job title Social Media Specialist - U.S. and Americas
Office USA - Houston
Practice group Marketing
Vacancy type Permanent
Working
pattern Full time
Department Marketing - Communications
Job description A&O Shearman is a new global industry-leading law firm, with
nearly 50 offices in 29 countries worldwide.
Our fluency in English law, US law, and the laws of the world’s most
dynamic markets, enables us to provide unmatched insight and
seamless delivery to clients. We work on challenging and important
deals and disputes that have the potential to shape the future.
We offer exceptional opportunities for our people; opportunities to
work for the world’s leading businesses; to transform the status
quo, and to deliver your best work, helping you and your career to
thrive, while delivering unparalleled outcomes for our clients.
Whether you're helping clients solve complex challenges,
transforming the ways we manage our business, or ensuring the
smooth-running of our operations, this is an environment where
you can belong and excel. We provide first-rate training and
development, we are committed to an inclusive environment, and
we provide support and ways of working that help you optimise
your wellbeing.
What truly defines a career with us? We recruit the best and ask for
the best of you. And together, we will redefine success.
Department Purpose and Structure
The business development, marketing, and communications team
is integral to the setting and achievement of the firm’s global client
strategy, which includes guiding the partners and associates in their
pursuit of becoming the clients’ trusted advisers, building and
maintaining long-lasting, deep, institutional client relationships,
winning new clients, increasing the visibility of the firm globally,
and positioning the firm as the thought leader and most advanced
law firm among the global elite law firms. The function works as
one team across the globe with very close collaboration between
the central groups, such as communications, and the professionals
working in local offices, practice groups, sectors, and clients.
Role Purpose
This U.S. and Americas Social Media Specialist role is responsible
for the organic and paid content to the U.S. and Americas and
firm’s social media channels, monitoring and analyzing activity,
content management, and planning support. The role will be a
permanent role.
Key Relationships
• Chief Communications Officer
• External Communications Lead
• Media Relations Team
• Digital Marketing Team
• Senior Marketing Services Manager
• Global Social Media Senior Manager
• Global Social Media Manager
• Global Social Media Content Executive
• Regional Social Media Content Executive
• Social Media Team
• Global Marketing Team
• Global Comms Team
• Brand Team
• Creative Services Team
Role and Responsibilities
Content
• Turn business content into dynamic and engaging social
media posts that positions our brand effectively.
• Manage our social media calendar for U.S. and Americas
firm channels and U.S. and Americas senior leaders and
supporting other regions when required, including
proactively suggesting ideas to create a regular and varied
stream of content.
• Work with the content and campaigns team to support on
U.S. and Americas campaigns with organic and paid content.
• Consult with the creative team to oversee design of social
media assets and templates and advocating for the
development of different media types.
• Work collaboratively with the wider marketing and
communications team to advise on and support the delivery
of campaigns to support key client and business (including
Responsible Business) campaigns including effectively
leveraging LinkedIn paid advertising to reach client
audiences.
• Provide tactical advice to the business to ensure content is
optimized and identify opportunities to repurpose content,
increase engagement and target clients.
• Be a brand ambassador by providing quality control for all
content posted on social media and supporting education
around the new tone of voice across the firm.
Channels
• Post on the firm’s main social media channels, including the
U.S. and Americas firm channel, global and other regional
(when required) channels, Haiilo, and requested senior
leaders and partners’ channels.
• Own the day-to-day channel management of the U.S. and
Americas accounts.
• Oversee impromptu reporting requests from the business,
and regular paid and organic social reporting.
• Monitor, audit, and analyze the success of our social media
content.
• Assist the social media team with the day-to-day
management of Haiilo, our employee advocacy platform.
• Support with engagement on our social media community,
on behalf of the firm.
• Action ongoing and ad hoc issue monitoring requests, when
required. Work with U.S. and Americas external comms
team when managing a crisis.
Training and Partner Education
• Work with the global social media manager to leverage
training materials and tools including Haiilo to support the
U.S. and Americas market.
• Provide support to partners on profile optimization and
tailored education sessions.
• Be a champion of Haiilo for the region to encourage usage
and support onboarding of teams.
• Support the brand team with sharing TOV training on social
media locally.
Measurement and Evaluation
• Use analytics to determine efficacy and areas for social
media campaign improvement, particularly for client
audience insights.
• Be data led in the approach to build the brand and grow
engagement on the U.S. and Americas channel.
• Monitor and developing reports on competitor activity,
content, and key conversations within social media spaces.
• Support the build-out of benchmarks and robust reporting
frameworks.
Key Requirements
• Minimum of 5 years of social media and/or digital
marketing experience in an agency or fast-paced business
environment.
• Degree-level qualification in marketing communications,
media relations, or a related discipline, or substantial
equivalent experience.
• Excellent ability to write in English, translating complex
material into easy-to-read promotional copy.
• Strong analytical skills and a very high attention to detail.
• Proven experience managing organic and paid social media
as part of an integrated marketing approach.
• Experience of working in a centralized marketing function
that provides support at a global level.
• Experience using social media management and analytical
tools (i.e. Hootsuite, Sprout Social, Sprinklr).
• Ability to keep calm under pressure, with the capability to
juggle tasks to meet deadlines.
• Good interpersonal skills, able to confidently interact with
all levels and across cultures.
Equal Employment Opportunity, including Veterans and Disability
A&O Shearman is an equal opportunity employer, including
Veterans and Disability. Every individual has the right to work in a
professional environment that promotes equal opportunity and
prohibits discrimination and harassment. This policy applies to all
aspects of an individual’s relationship with A&O Shearman,
including, without limitation, recruitment, hiring, training and
development, promotion, compensation, discipline, termination,
and all other terms and conditions of employment.